Brand Strategy for Entrepreneurs

Brand Strategy | Personality Type‑Based Branding | Authentic Marketing

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Clarify your brand position and mission

Sustainable marketing is the key to long-term success – effective, authentic, and environmentally conscious. My focus is on supporting small businesses and solo entrepreneurs with personalized brand guidance and practical frameworks that help you grow into a recognized expert in your field.

To succeed, you need more than just a logo or a website. You need a strong brand identity, a clear presence across social platforms, and a content strategy that reflects your true personality. Today, building a personal brand is critical for any business.

That’s why I created tools that empower you to build a business that gives you freedom of time, finances, and location. Through my Podcast, you’ll find inspiring conversations and insights on personality-based branding and entrepreneurship.

And with the Personality Branding Course – soon evolving into the Brand With Essence Academy – you’ll gain a step-by-step program to understand yourself and build an authentic brand that energizes you instead of draining you.

Vállalkozz úgy, ahogy működsz!

 Free Personalyty Type test

This is for me!

Brand With essence PodCast

This is for me!
VIP Intenzív Márkastratégia Program

Personality Branding Course

COMING SOON!

Novák Eszter Eneszti

I’m Eneszti Eszter Novák, also known as Eneszti.

More than 10 years ago, I began working in brand design, always striving for international‑level quality from the very beginning.

Through my work, I learned that creating the visual elements of a brand is not enough — the brand itself must be built.

I realized that if I wanted to guarantee real results for my clients, I had to take responsibility for the entire process.

Today, I work as a brand strategist and consultant, helping entrepreneurs build personality‑driven brands through sustainable, authentic marketing.

At the heart of my work are personality types: I help entrepreneurs understand how self‑awareness can become their greatest business resource.

How it feels to work with me

“I reached out to Eszter with questions about my website for my new business. It quickly became clear to me that she not only understands this area, but also has broad knowledge ranging from brand building to marketing. She gave me countless ideas, and when she saw that I was getting lost in the details, she gently redirected me back to where I should start and where I wouldn’t waste my energy.
I really appreciate her straightforward style — no sugarcoating, no beating around the bush. She guided me firmly through my flood of questions.
It’s clear to me that she will be my choice when I finally start building my website and dive into brand building. Thank you for your help, Eszter! I don’t think you realize how much you’ve helped me!”
Csilla
“I am deeply grateful for all the support and mentoring I received from Eszter. She gave me advice that was truly life‑saving for my business! I finally discovered the niche market I once thought didn’t exist or was too difficult to reach. Through this process, I not only found my target audience, but I also found myself.
The anxious struggle has been replaced by joy, creative flow, and the excitement of bringing new projects to life. I cannot thank her enough for being there for me! The weekly consultations were an enormous help, giving me answers to every question and making me feel safe and supported.
All my doubts have now disappeared. Eszter brought me back to life from the ashes, like a phoenix rising.”
Gréta
“Eszter Novák’s deep knowledge and expertise in personal branding and networking made an exceptional impression on me. She quickly assessed the areas where I needed improvement and provided specific, targeted advice that helped me enhance my online presence, the design of my website, and its visibility.
For anyone who wants to build their brand or is looking for guidance in developing their website, I wholeheartedly recommend Eszter’s services.”
Erika
“Today I took part in an amazing Brainstorming Workshop with Eneszti. She was clear, direct, and full of ideas. It quickly became obvious that she has a broad perspective on business activities, marketing, and brand building. Beyond that, she can also provide support in many other areas, whether it’s questions about websites or boosting self‑confidence. I wholeheartedly recommend her.
Dóra
“If I had to describe Eszter Novák in just a couple of words, I would say energy bomb. A bit longer: first impressions matter, and our very first conversation had a huge impact on me. At the beginning I was a little nervous, but with her natural cheerful, outspoken, honest, and accepting way of speaking, my stage fright quickly disappeared.
She shared her opinion in an admirable way, knowing it might feel like a cold shower (and yes, it stung a little). But when you think about it, that’s what constructive criticism is: after the conversation you should feel stronger, and continue with renewed enthusiasm and momentum. Of course, only if you understand that constructive criticism is never meant as an attack or humiliation, and its purpose is never to make you give up, but to help you move forward.
Thanks to Eszter, I realized that we don’t give up and feel discouraged — instead, we move forward bravely and with a smile, knowing that even if progress is slow, it is steady toward our goals.
Dear Eszter, thank you.”
Klaudia

brand with essence

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